Y Water
2011
Description
Client: Y Water
Project: Brand positioning, visual identity, and communications
Role: Account Director: Digital Strategy & Communications
Agency: Kastner & Partners Interactive
Year: 2008-2009
Project: Brand positioning, visual identity, and communications
Role: Account Director: Digital Strategy & Communications
Agency: Kastner & Partners Interactive
Year: 2008-2009
Fields
Advertising, Branding, Product Design
- Client: Y Water
Project: Brand positioning, visual identity, and communicationsRole: Account Director: Digital Strategy & CommunicationsAgency: Kastner & Partners InteractiveYear: 2008-2009 
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FURNITURE DESIGN :: PROJECT 01 (2012)
(large console and matching side table)
Design: Alex Poole
Year: 2012Creative Direction, Furniture Design2012 -
Client: Climate Reality Project (Al Gore)
Project: PSFK's 'Gaming For Good'
Concept Title: "Climate Reality Patrol"
Creative & Strategic Lead: Alex Poole
Judges:
• Al Gore
• Alex Bogusky (Crispin Porter + Bogusky)
• Aaron Dignan (Undercurrent)
Year: 2011
RECOGNITION: Out of 60 submissions from top global agencies, "Climate Reality Patrol" was shortlisted to the top 10, then became one of Al Gore's top 4 final picks.Creative Direction, Game Design, Web Design2011 -
Client: Bottega Veneta
Project: Website design & digital strategy
Role: Account Director: Digital Strategy & Communications
Agency: Syrup
Year: 2010-2011
Special recognition: 2011 Webby Award HonoreeFashion, Web Design, Web Development2011 -
Client: Diane von Furstenberg
Project: Website design & digital strategy
Role: Account Director: Digital Strategy & Communications
Agency: Syrup
Year: 2010-2011Fashion, Web Design, Web Development2011 -
Client: 2K Sports
Project: “The Bigs 2″ digital campaign and mini-game
Role: Account Director: Digital Strategy & Communications
Agency: Kastner & Partners Interactive
Year: 2009Video Game Design, Marketing, Advertising2011 -
Client: Red Bull UK
Project: “X-Fighters” digital campaign and mini-game
Role: Account Director: Digital Strategy & Communications
Agency: Kastner & Partners Interactive
Year: 2009Video Game Design, Marketing, Advertising2011 -
Client: Microsoft Zune
Project: “The Lost Ones” graphic novel & campaign
Writer: Steve Niles
Illustrators: Dr Revolt, Morning Breath, Kime Buzzelli, Gary Panter
Role: Account Supervisor: Digital Communications
Agency: 72andSunny
Year: 2008Cartooning, Film, Storytelling2011 -
Client: Microsoft Zune
Project: “Mother Like No Other” film & campaign
Director: Yves Geleyn
Role: Account Supervisor: Digital Communications
Agency: 72andSunny
Year: 2008Cartooning, Film, Storytelling2011 -
Client: Microsoft Zune
Project: “Piece of Me, Piece of You” film & campaign
Director: Three Legged Legs
Role: Account Supervisor: Digital Communications
Agency: 72andSunny
Year: 2008Film, Storytelling, Puppetry2011 -
Client: Microsoft Zune
Project: “Tickle Party” film & campaign
Director: Friends With You
Role: Account Supervisor: Digital Communications
Agency: 72andSunny
Year: 2008Puppetry, Storytelling, Film2011 -
Client: Microsoft Zune
Project: “Le Cadeau du Temps” film & campaign
Director: Corey Godbey
Role: Account Supervisor: Digital Communications
Agency: 72andSunny
Year: 2007Illustration, Film, Storytelling2011 -
Client: Microsoft Zune
Project: “Laika” film & campaign
Director: Ro Rao
Role: Account Supervisor: Digital Communications
Agency: 72andSunny
Year: 2007Film, Storytelling, Animation2011 -
Client: Microsoft Zune
Project: “Intergalactic Swap Meet” film & campaign
Director: AgainstAllOdds
Role: Account Supervisor: Digital Communications
Agency: 72andSunny
Year: 2007Computer Animation, Storytelling, Film2011 -
Client: Microsoft Zune
Project: “Masks” film & campaign
Director: PandaPanther
Role: Account Supervisor: Digital Communications
Agency: 72andSunny
Year: 2007
Special recognition: Selected for inclusion in MoMA’s permanent film archiveComputer Animation, Storytelling, Film2011 -
Client: Discovery Channel
Project: “I Love The World” campaign
Description: Brand relaunch
Role: Account Supervisor: Digital Communications
Agency: 72andSunny
Year: 2007Branding, Advertising2011 -
Client: FLY 16×9
Project: “Day for Night” fashion film
Designer: Zac Posen
Director: Tiziano Magni
Producer: Alex Poole
Year: 2006Fashion, Film, Production2011 -
Client: FLY 16×9
Project: “Fairytales Are Nice” fashion film
Designer: Alice Roi
Director: Heidi Hartwig
Producer: Alex Poole
Year: 2006Fashion, Film, Production2011 -
Client: FLY 16×9
Project: “Tea-a-Tet” fashion film
Designer: Thom Browne
Director: GHUKFVIN
Producer: Alex Poole
Year: 2006Fashion, Film, Production2011 -
Client: FLY 16×9
Project: “Missed Connections” fashion film
Designer: Zucca
Director: Noah David Smith
Producer: Alex Poole
Year: 2006Fashion, Film, Production2011 -
Client: FLY 16×9
Project: “SYN : 3440″ fashion film
Designer: Boudicca
Director: Gray Scott
Producer: Alex Poole
Year: 2006Fashion, Film, Production2011 -
Client: FLY 16×9
Project: “Dollsdrome” fashion film
Designer: Fendi
Director: Paolo Zambaldi
Producer: Alex Poole
Year: 2006Fashion, Film, Production2011 -
Client: FLY 16×9
Project: “Torrent” fashion film
Designer: Hussein Chalayan
Director: GHUKFVIN
Producer: Alex Poole
Year: 2006Fashion, Film, Production2011 -
Client: FLY 16×9
Project: “Farewell to Daylight” fashion film
Designer: Karl Lagerfeld
Director: Andreas von Scheele
Producer: Alex Poole
Year: 2006Fashion, Film, Production2011 -
Client: FLY 16×9
Project: “Matador” fashion film
Designer: Ralph Lauren
Director: Nicolas Wagner
Producer: Alex Poole
Year: 2006Fashion, Film, Production2011 -
Client: FLY 16×9
Project: “Une Petite Morte” fashion film
Designer: Dior Beaute
Director: Monja Wurm
Producer: Alex Poole
Year: 2006Fashion, Film, Production2011 -
Client: 3.1 Phillip Lim
Project: Spring/Summer 2007 collection – New York Fashion Week Show
Producer: Alex Poole
Year: 2006Fashion, Exhibition Design, Production2011 -
Client: Vena Cava
Project: Spring/Summer 2007 collection – New York Fashion Week Show
Producer: Alex Poole
Year: 2006Exhibition Design, Fashion, Production2011 -
Client: Trovata
Project: Spring/Summer 2007 collection – New York Fashion Week Show
Producer: Alex Poole
Year: 2006Fashion, Exhibition Design, Production2011 -
Client: Jovovich-Hawk
Project: Spring/Summer 2007 collection – New York Fashion Week Show
Producer: Alex Poole
Year: 2006Fashion, Exhibition Design, Production2011 -
Client: Virgin Mobile
Project: MTV Video Music Awards After-Party
Producer: Alex Poole
Year: 2006Music, Production, Multimedia2011 -
Client: Kid Robot
Project: Pirate store and opening party, NYC
Producer: Alex Poole
Year: 2006Production, Toy Design, Exhibition Design2011 -
Company: Matson Films
Project: “It’s All Gone Pete Tong” theatrical release
Role: Director of Digital Marketing & Publicity
Description: Digital and street marketing, print advertising, and nationwide
clubs events were executed to promote this film launch
Year: 2005Film, Marketing, Production2011
