PSFK's "Gaming For Good"
2011
Description
Client: Climate Reality Project (Al Gore)

Project: PSFK's 'Gaming For Good'

Concept Title: "Climate Reality Patrol"

Creative & Strategic Lead: Alex Poole

Judges:
• Al Gore
• Alex Bogusky (Crispin Porter + Bogusky)
• Aaron Dignan (Undercurrent)

Year: 2011


RECOGNITION: Out of 60 submissions from top global agencies, "Climate Reality Patrol" was shortlisted to the top 10, then became one of Al Gore's top 4 final picks.
Fields
Creative Direction, Game Design, Web Design
  • PSFK challenged its readership of over one million creative professionals to come up with concepts that address issues put forth by Al Gore's Climate Reality Project. Participants in the challenge were encouraged to leverage trends identified in PSFK's Future of Gaming report to create potential solutions.

    CONCEPT TITLE: "Climate Reality Patrol"

    CREATIVE & STRATEGIC LEAD: Alex Poole

    JUDGES: Al Gore, Alex Bogusky (Crispin Porter + Bogusky), and Aaron Dignan (Undercurrent)

    RECOGNITION: Out of 60 submissions from top global agencies, "Climate Reality Patrol" was shortlisted to the top 10, then became one of Al Gore's top 4 final picks.

  • CLIMATE REALITY PATROL

    IDEA: Social media activism meets online gaming

    CONCEPT: Instantly tag your comments with Climate Reality keyword facts to earn rewards. 

    HOW IT WORKS
    Climate Reality creates and hosts a database of short-form facts (1-2 sentences each) tied to “hot topic” keywords. Each description includes a link to optionally find a deeper resource of related information.

    Users create a profile on the Climate Reality Patrol website, activate the browser plugin, then begin patrolling the web, looking to dispel unfounded environmental information in articles and comments from media sites, politicians, brands, celebrities, blogs, etc.

    Wherever commenting is allowed, users who’ve activated Climate Reality Patrol can post responses including keywords that automatically pull facts served from the Climate Reality database. The keywords are presented and activated via a menu that appears as they type (similar to an advanced spell-check).

    Other users who view these comments can hover over any of the activated keywords to find a pop-up fact window that includes the respective “quick fact” and a link to more info. For example, a comment could read: “Michele Bachmann needs to study the difference between CO2 and Methane Gas.”

    Each post would include ‘#ClimateRealityPatrol’ and/or ‘@ClimateRealityPatrol’ at the end by default, to brand the posts.

    The Climate Reality Patrol website tracks user stats and features a leaderboard for all user rankings. A Facebook app displays rankings on individual user’s profiles.

    Levels of “Climate Reality Activist” badges are awarded based on the number of false information a user has dispelled (based on the number of keywords they’ve posted).

    Rewards could include special recognition from Al Gore, invitation to events, or entry into exclusive contests.
  • Gaming For Good Report
    http://www.psfk.com/gaming-for-good

    Al Gore’s Finalist Picks Announced
    http://www.psfk.com/2011/12/gaming-for-good-al-gores-finalist-picks-announced.html

    Event Summary
    http://www.psfk.com/2011/12/round-up-insightful-ideas-from-our-gaming-for-good-salon.html

    PSFK's Future of Gaming Report
    http://www.psfk.com/future-of-gaming